Boost your post

A boosted post is a post on your Page's timeline to which you may apply money to boost it to a specific audience. When you promote a post, it will appear as an advertisement in your audience's Facebook News Feed. For your boosted post, you may also use Instagram as an ad placement.

It's as simple as clicking a button on your Facebook post to boost it. However, if you manage numerous Facebook accounts, it becomes a burden. Using a social media management platform to plan a post and then switching to Facebook to enhance that post is unrealistic.