This notion isn't new: companies need a video marketing plan. What has changed is the prominence of video on all platforms and channels.
Video is no longer only a component of your total marketing strategy. It's crucial to your outreach and marketing activities, particularly your social media strategy.
Video has utterly overtaken social media. According to HubSpot Research, social media account for four of the top six channels on which worldwide consumers view video.
What is the significance of this?
You're probably slipping behind if you're not making video. But don't be concerned. For most videos, the more basic and raw the information appears, the more authentic it appears... and that's what your audience cares about.
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